Success Stories

Albuquerque Hispano Chamber of Commerce

Cheetah Strategy worked closely with the Hispano Chamber’s President & CEO, Board Chair, Leadership Team, and Staff Members to guide them through the creation of a Strategic Action Plan for FY22 and beyond. Cheetah Strategy facilitated numerous discussions and gathered feedback from various team members to create/re-craft/confirm the organization’s Vision, Mission, and Values Statements. 

Next, Cheetah Strategy helped to develop an updated organizational structure, four strategic areas of focus, ten immediate next steps, and key action items for each department. These items came together in the form of a Strategic Plan and Playbook that the Hispano Chamber can implement this year, and utilize as a template for years to come.  

Additionally, through a monthly retainer agreement, Cheetah Strategy collaborates with the Hispano Chamber Executive Team to assist with additional strategic projects including: revamping the org chart and all job descriptions, developing a templated process for creating annual goals across all departments, creating standardized reports, determining which new programs to pursue, and other key initiatives.

Emily is a great strategist helping us here at the Hispano Chamber. Emily takes the necessary time to listen to our executive team and the staff by attending and participating in our staff retreat, our staff meetings and does research on past practices within our organization. Through her actions, we are developing a strategy and a framework that will be used for many years. I highly recommend Emily (Cheetah Strategy) for your organization. 

President & CEO

CNM Ingenuity

Cheetah Strategy collaborated and consulted with an integrated CNM Ingenuity/CNM team to craft a brand strategy and name for a new service designed for start-up business owners. Cheetah led the client team through a four-step process to carefully develop this new brand including: Discovery and Facilitation, Analysis, Recommendation, and Presentation. This Cheetah process allowed for consensus-building along the way and ultimately resulted in a positive outcome for everyone. The new service’s brand strategy and name empowered CNM Ingenuity/CNM to proceed with confidence on their new endeavor.

We hired Emily and Cheetah Strategy to assist with the development of a new brand for our portfolio of offerings for entrepreneurs and small business owners. From the start, Emily was a delight to work with. She quickly grasped the project and helped a diverse team of stakeholders navigate to a fantastic result. She helped keep the group focused and on track and provided the strategic expertise we were seeking. We are extremely pleased with the result. I would highly recommend her as a brand and business consultant.

Executive Director

Emily led a new brand development for us at CNM Ingenuity. Her professional guidance was critical to corralling our diverse group into agreeing on criteria, brainstorming ideas, and ultimately a unanimous decision. I look forward to working with Emily and Cheetah Strategy again!

Program Director

It was truly a pleasure working with Emily Howard and Cheetah Strategy. Her expertise led us through the branding process with confidence and ease. Always professional, she was continually accessible and responsive.

Senior Program Manager

AXCES Research | Health

Cheetah Strategy worked collaboratively with the C-level team at AXCES Research | Health to evaluate their business and its position in the marketplace to create a comprehensive strategic brand and marketing plan. This empowered them to successfully build awareness and recognition in the community among their target audiences and key stakeholders.

Emily has been AMAZING to work with! I’ve benefited from Emily’s brand strategy services for a number of years on two different projects in the public health space. One was ideation and implementation of a widespread public health campaign, and another was overall marketing strategy on a new business. She is creative, smart, passionate, organized, proactive, and just an overall great person to work with. I can’t recommend her enough! Thank you for everything, Emily!

Chief Operating Officer

Build With Robots

Cheetah Strategy conducted an interactive workshop on Leadership | Teamwork | Communication for the CEO and Executive Team of technology start-up, Build With Robots, to educate them about the key elements of successful internal communications. Also, presented information about managing/leading people to improve internal working dynamics, which will help maintain their success in the marketplace.

Emily facilitated our leadership team in exercises focused on improving our communication and teamwork. She is knowledgeable in many subject areas and demonstrated excellent interpersonal skills. She customized her content to our needs which stimulated some lively and frank discussions. We definitely would use her again and recommend her as a consultant/facilitator.

Chief Executive Officer

Jemez Pueblo 

Cheetah Strategy facilitated two different Strategic Planning sessions for two departments within Jemez Health & Human Services following the difficult circumstances they faced due to the Covid-19 pandemic. These sessions were designed to provide a team-building experience for the staff, and create a forward-looking Strategic Plan document. This work allowed the Jemez Pueblo public health office and HHS management team to find consensus in their strategic direction for 2021 and beyond.

Affordable Solar

Cheetah Strategy facilitated a Strategic Planning discussion with the leadership team of Affordable Solar’s new community solar division to assist in the creation of a solid business plan outline and budget parameters. Following the session the team was aligned and confident to move forward with implementation focused on a common goal, distinct brand positioning, clear target audiences, and a meaningful action plan. Also after the planning meeting, Cheetah Strategy made a warm introduction for Affordable Solar to a potential community solar client.

Strategic Planning for the Indian Pueblo Cultural Center

Development and implementation of the business, brand, and marketing strategies for a non-profit/for-profit enterprise with over $40 million in annual revenue and 200 employees. Earned the highest-ever amount of press coverage and social media engagement in the history of the organization: one million video views, 200,000 Facebook followers, 100 earned news media stories, and e-commerce sales increase of 67% (all while being temporarily closed to the public in 2020).

Conducted and reported on brand awareness and perception study resulting in the development of a comprehensive strategic marketing plan and new brand platform. Established budgets and SMART goals for marketing and operational plans. Managed a marketing team of four professionals involving digital marketing, advertising, and public relations efforts. Created and presented reports to the board of directors and shareholders.

Co-founder of Albuquerque’s “Start Bragging” Volunteer Movement

Co-founded and co-leads a grassroots movement in Albuquerque to shine a positive light on the city and its residents. A single presentation to a leading business association in December 2018 has evolved into the “Start Bragging” podcast, extensive earned media coverage, strong social media engagement, and numerous speaking engagements.

Executive Marketing Lead at Visit Albuquerque

Directed and managed all branding, marketing, and communications strategies. Built upon the strong Albuquerque destination brand by re-evaluating and optimizing the overall marketing strategy for the organization. Reinvigorated and led a marketing team of six individuals, while ensuring strong integration between internal divisions as well as external partners and stakeholders. Served on the executive leadership team.

Award-winning Public Health Marketing Campaign Strategy

Led the design and execution of an integrated marketing campaign designed to reduce harmful opioid use. The campaign supported the Health and Human Services Department efforts in reducing the overdose death rate from 26.8 to 24.8 deaths per 100,000 within one year. Also, this campaign was recognized with the “Advertising Works” ADDY Award as the most effective campaign of the year.

Digital Transformation for Financial Services Product

In an effort to revitalize an outdated customer acquisition model, designed a comprehensive digital lead capture and nurture program for a 529 college savings plan, which doubled the agency’s revenue for this client.

Emily is one of my favorite people in the business. She is a very smart marketer who has excellent business instincts. Her level of expertise was impressive when we worked together. Clearly, it has expanded since then. Not surprising, as she is tireless and enthusiastic about what she does. Beyond that, Emily is an absolute delight to work with. She has a sparkling personality that enables her to work well with a variety of people and talents. Her delightful sense of humor helps, too. All of this distinguishes Emily as a pretty great person to have on your team.” – Creative Director

Emily is a rare talent who both casts a strategic vision and makes things happen! As a poised executive on both the client and agency sides of the table she has history of creating something truly special (even when the available budget is not-so-special). If you have the chance to work with Emily, jump!” – Brand Strategist